Seth Godin writes in his popular business book “Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.” Parenting has never been more challenging and truly remarkable families are more and more rare these days. A Purple Cow family is one where parents intentionally raise their children based upon morals, values, attitude, and character traits they have mutually envisioned their children will internalize. We are so busy and overwhelmed much of the time that we usually “parent by the seat of our parents”. Intentional parenting that results in respectful, polite, and well-mannered children is remarkable these days. It’s practically counterintuitive. Confident and kind but certainly not entitled. That’s a Purple Cow kid these days.